3. What kind of media institution might distribute your media product and why?

3. What kind of media institution might distribute your media product and why?

An institution is a company that distributes a product for the audience’s consumption of that product. The sort of institution to distribute my music magazine would be IPC media or Bauer media; I think it would be these two because they’re two of the biggest media institutions in Europe. But they wouldn’t distribute them straight to the audiences; they would distribute them to the likes of WHSmith. WHSmith would then make it available for the audiences to get hold of my music magazine. I think IPC media are more likely to be the institution to distribute my music magazine over Bauer media, I think this because Bauer media already do kerrang!, mojo and Q magazine. Where as IPC media only do one music magazine which is NME.