Bauer media

The Bauer media group

The Bauer media group was founded in 1875 by the Bauer family and has been run by them since the company has started and was originally called heinrich bauer Verlag KG (HBV), it has gone through multiple generations. The Bauer headquarters is in Hamburg Germany. They see there selves as a long running family business, they also see there selves as one of the biggest media groups owning over 300 magazines in 15 different countries and employing a some of 6400 people. 

Bauer are involved with pretty much all media platforms e.g. online, radio, TV and magazine. For example they own Kerrang!, bike, Rock fm. I think the dominant platform is online because you can do everything online. You can watch TV and all your films on Netflix, you can listen to music on youtube and you can listen to different radio stations on the internet.  Also now you can read magazine online. There for I think online is the dominant one because it has no limitations and it already covers all platforms but it in one.

Brand name	TV	Online	Radio	Magazine
Q	Yes	Yes	Yes	Yes
FHM	Yes	Yes	Yes	Yes
Kerrang!	Yes	Yes	Yes	Yes
Mojo	no	Yes	Yes	Yes

I think Bauer will to most audiences because of the different brands they own, they will own a brand that will appeal to kids, adult, male and females. I think they specialise in music related platforms, Bauer own lots of different music magazines such as Kerrang!. They also own a lot of different radio stations and websites that are music based. Bauer operate in 15 different countries in total so they are not local. I believe that Bauer don’t just have one class, I think this because they have so many brands that are on TV, Online or on the radio. There for I think the isn’t just one class because anyone can listen to the radio or go on the internet.

Recently Bauer have had some bad press with The Guardian publishing an article saying that the Bauer Media group are pro-Nazi. This may have an effect on the sales of their magazine because the buyers don’t want to support people who are pro-Nazi. Also this gives a bad image to the Bauer family who founded the company and have been running it ever since.